Since ages ago, female stereotypes are widely exploited by media for entertainment, news, commercials and etc. Most commercials use beautiful female stars or models to promote their product. This seems to be targetting not only men, but also people of all ages and types.
For example; women who watches cosmetic commercials featuring beautiful faces will be attracted to purchase the product, believing that it will help them to look just as beautiful. Whereas, men's attention will be attracted to the beautiful promoters. [Men are scientifically proven to get attracted to visual stimulation easily]. Children too, seem to be fond of and prefer to watch beautiful female promoters. Overall, people are definitely more attracted to physical appearance, and the media exploits that aspect of viewers. Another reason for using stars and models to promote is the fact that fans will want to follow in their idols' footsteps and to be closer to their idols, even by just purchasing the products. The advertising company chooses the idols based on their target consumers. They will use hip and popular stars for younger market. Meanwhile, the company will use adult stars who still look youthful and has matured beauty for older market.
http://www.celebritycm.com/
Not only that, media also shape cultural ideas of beauty amongst female viewers. Once, the idea is that being blonde is most beautiful. This causes unfair judgement of beauty especially to exotic looking girls of different ethnic backgrounds. Now, the idea of beauty is to be skinny. Being thin is no longer enough, and this drives girls to be aneroxic or bulimic to feel beautiful. Fortunately, the runways are all slowly taking measures in limiting models to a particular minimum BMI index. As complaints were raised about too skinny models giving bad example to young girls.
www.peoplejam.com
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