The fact that Third World countries is constantly fed by Western news is destructive to the local industry and manipulating people's thoughts is unavoidable. This reliance on imported tv programmes from larger, more influential countries, especially U.S., will shape a country's culture over time. Moreover, U.S. is the largest exporter of television programmes. As a result, other countries' media content is largely influenced. Fabricated news and content affects viewers' knowledge about what is truly happening in the world, mostly for the main force's interests. This is also known as "cultural synchronization" which leads to "cultural compromise"
A man, who can see the effect of media beyond his time, accurately put this by :
Societies are shaped more by the nature of the media by which men communicate
than by the content of the communication
(Marshall McLuhan)Television, for better or worse, has made the world smaller for the Inuit people and for all Canadians. It is our TV viewing that shapes our understanding of the world and ourselves. However, it is saturated with U.S. influence and media imperialism. How much television has affected our culture and sovereignty is yet to be seen. Only time will tell.
http://records.viu.ca/~soules/mtheory/vol2/woods3.htm
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